Dos and Don’ts of Real Estate Photography Services
Real Estate Photography Austin: The “Dos”
In the competitive realm of real estate, visually appealing photography plays a pivotal role in attracting potential buyers. A well-captured image can significantly impact a property’s perceived value and generate more interest. Whether you offer professional real estate photography services, or you’re a homeowner looking to showcase your property effectively, adhering to certain dos and don’ts in real estate photography can make a substantial difference.
Invest in professional, high-quality equipment including a DSLR camera, wide-angle lens, tripod, and lighting gear. Quality tools can elevate the final outcome and capture the essence of the property accurately. Optimal lighting is key, and getting it just right should be one of your main focuses. Utilize natural light whenever possible by shooting during the daytime and opening curtains or blinds to let light in. Supplement with artificial lighting to ensure well-lit interiors and avoid harsh shadows.
Before photographing a property, declutter and stage each room. Remove personal items, excessive furniture, and anything that might distract from the space’s potential- you want potential buyers to be able to envision themselves in the space, and keeping the appearance simple allows them to do that. A clean environment also enhances visual appeal.
Identify and accentuate the property’s unique selling points. Whether it’s a stunning view, architectural details, or high-end appliances, focus on showcasing these features to find the audience specifically seeking these details in the property they buy. Experiment with various angles and perspectives to display the overall property comprehensively. Capture wide shots that encompass the entire room, as well as close-ups to capture details while also providing a feel for the “big picture” (no pun intended!).
“Don’ts” From an Austin Real Estate Photographer
Avoid using a smartphone at all costs; while smartphone cameras have advanced, they might not provide the professional quality necessary for real estate photography, and the photos will not hold up against professional images taken by a quality camera. A dedicated camera with proper lenses offers better resolution and control over the final image.
While post-processing can enhance photos, avoid over-editing the images. Excessive editing can lead to unrealistic representations of the property- maintain a balance by correcting minor imperfections without distorting the true appearance of the space.
Do not neglect exterior shots, the exterior is the first impression potential buyers will have. To provide a holistic view, don’t overlook capturing the property’s beautiful landscaping, architecture, and outside perspective of the house. However, both inside and outside, try not to use fisheye lenses excessively: wide-angle lenses are beneficial for capturing more space, but excessive use of fisheye lenses can distort the image making rooms look larger or misshapen. Aim for a natural and realistic representation. Avoid including people or pets in real estate photos as they can distract viewers from focusing on the property itself- ensure the focus remains solely on the space.
By following these dos and don’ts you can present properties in their best light, attracting potential buyers and ultimately contributing to a successful real estate sale. If you’re looking for experienced real estate photography services offering all of these skills, JPM Real Estate Photography is just a call away.
